Digital Marketing Specialist Assistant - Toyota of Wausau
2 months ago(4/6/2018 4:57 PM)
Toyota of Wausau
Toyota of Wausau has become the highest volume new vehicle franchise and the best import franchise in the market over the past year. We are currently looking for a Digital Marketing Assistant to join our successful team.
Works with Marketing Specialist to assist in developing and executing monthly marketing plan.
Assists in monitoring website content on all websites on a regular basis to ensure accuracy, both desktop and mobile platforms.
Communicates with Marketing Specialist if issues are uncovered and assists in resolution, if needed.
Assist in proofreading all advertising documents for all locations to ensure accuracy.
Submit monthly specials for co-op approval.
Assist in monitoring all content on dealership specific social media sites including but not limited to, Facebook, Google, Bing, and Yelp.
Works with appropriate dealership personnel to address content issues on Social Media sites
Regularly posts dealership specific content to all social media pages. Work directly with Marketing Specialist to develop organic content such as bio’s, donations, events, testimonials and “how to” videos.
Assists in reviewing each dealerships reputation management websites including, but not limited to Google, Facebook, Cars.com, CarGurus and Yelp.
Assumes responsibility of responding to all online reviews both positive and negative. Discusses all negative reviews with Marketing Specialist before posting any response.
Works with the Marketing Specialist to discuss and assist in coordinating any events on or off-site for the year.
Responsible for inventory control and price shopping of all dealership point-of-sale and branding materials. Works with Marketing Specialist and Office Manager on ordering.
Integrates all charitable contributions and donations into dealership social media pages and dealership website. Receives approval from GM prior to processing a donation request.
Manages all inventory specials on dealers websites. Adds, removes and verifies all specials for accuracy.
Assists Marketing Specialist with website updates including, but not limited to staff changes, monthly specials and service offers
Photographs all required new employees for staff page on the website (wausau only)
Assists GM with special marketing projects (wausau only)