• Digital Marketing Specialist Assistant - Toyota of Wausau

    Location US-WI-Wausau
    Posted Date 2 weeks ago(4/6/2018 4:57 PM)
    Job ID
    04.06.2018-2050
    # Positions
    1
    Category
    Marketing
    Dealership
    Toyota of Wausau
    Type
    Regular Full-Time
  • Summary

    Toyota of Wausau has become the highest volume new vehicle franchise and the best import franchise in the market over the past year. We are currently looking for a Digital Marketing Assistant to join our successful team.

     

     

    Responsibilities

    • Works with Marketing Specialist to assist in developing and executing monthly marketing plan.
    • Assists in monitoring website content on all websites on a regular basis to ensure accuracy, both desktop and mobile platforms.
    • Communicates with Marketing Specialist if issues are uncovered and assists in resolution, if needed.
    • Assist in proofreading all advertising documents for all locations to ensure accuracy.
    • Submit monthly specials for co-op approval.
    • Assist in monitoring all content on dealership specific social media sites including but not limited to, Facebook, Google, Bing, and Yelp.
    • Works with appropriate dealership personnel to address content issues on Social Media sites
    • Regularly posts dealership specific content to all social media pages. Work directly with Marketing Specialist to develop organic content such as bio’s, donations, events, testimonials and “how to” videos.
    • Assists in reviewing each dealerships reputation management websites including, but not limited to Google, Facebook, Cars.com, CarGurus and Yelp.
    • Assumes responsibility of responding to all online reviews both positive and negative. Discusses all negative reviews with Marketing Specialist before posting any response.
    • Works with the Marketing Specialist to discuss and assist in coordinating any events on or off-site for the year.
    • Responsible for inventory control and price shopping of all dealership point-of-sale and branding materials. Works with Marketing Specialist and Office Manager on ordering.
    • Integrates all charitable contributions and donations into dealership social media pages and dealership website. Receives approval from GM prior to processing a donation request.
    • Manages all inventory specials on dealers websites. Adds, removes and verifies all specials for accuracy.
    • Assists Marketing Specialist with website updates including, but not limited to staff changes, monthly specials and service offers
    • Photographs all required new employees for staff page on the website (wausau only)
    • Assists GM with special marketing projects (wausau only)

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